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Eurasian Academy Of Sciences Social Sciences JournalYl:2015 Say: 4 Alan: Turizm

Il ARIKAN SALTIK, Pelin ARSEZEN OTAMI, Smeyra BABACAN
KK LETMELER VE SAHP YNETCLERNN PERFORMANS ALGISINI BELRLEMEYE YNELK ETNOGRAFK ARATIRMA VE ERK ANALZ: FETHYE YYECEK ECEK LETMELER RNE
 
Bu alma lokanta, restoran, kafe, bar vb. taksonomide yer alan kk lekli yiyecek iecek iletmelerinin performansn sahiplerinin algsndan lmeyi amalamaktadr. Aratrmada grme, gzlem ve dokman inceleme veri toplama aralaryla nitel aratrma yntemi kullanlmtr. Sonuta kk iletme sahiplerinin d evre dinamikleriyle ilgili alglarnn olumsuz, iletme ii dinamikleri ve performanslaryla ilgili olumlu algya sahip olduu ortaya kmtr.

Anahtar Kelimeler: Yiyecek ecek letmeleri, Etnografik Aratrma, Sahip Yneticiler, Performans, Fethiye


ETHNOGRAPHIC RESEARCH AND CONTENT ANALYSE IN DETERMINING SMALL BUSINESSES AND OWNER MANAGERS PERFORMANCE PERCEPTION: FETHIYE F&B FIRMS FOCUS
 
This research is aiming to measure the small food and beverages businesses such as eating houses, restaurants, cafes, and bars from their owner-managers perception. In the research, data collecting tools of interview, observation and document review; and qualitative analysis technique have been used. As a result, it is seen that the owner-managers of small businesses perceive external dynamics negatively; and internal dynamics and performances positively.

Keywords: Food and Beverage Firms, Ethnographic Research, Owner-Managers, Performance, Fethiye


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