TR
Eurasian Academy Of Sciences Social Sciences JournalYl:2015 Say: 1 Alan: statistik-Saysal Yntemler-Ekonometri

Betl GR
Impact of Perception of Corporate Reputation in Higher Education on Financial Performance: The Case of a Foundation University
 
Yksekretimde Kurumsal tibar Algsnn Finansal Performansa Etkisi: Vakf niversitesi rnei

Bu almada, bir yksekretim kurumu olarak vakf niversitelerinde itibar algsnn ekonomik etkileri deerlendirilmeye allmtr. Nicel aratrma ynteminin benimsendii almada veriler anket yoluyla toplanmtr. Anketin hazrlanmasnda, literatrde yaygn ekilde kabul gren 6 boyutlu bir itibar lei kullanlmtr. Aratrmann btn vakf niversitelerinde yaplmas kapsaml bir ekip almasn gerektirmektedir. Buna karlk zaman ve ekonomik kst nedeniyle, ileride daha geni aptaki almalara zemin salayabilecei de gznne alnarak, belli bir lek byklne ulaan bir vakf niversitesi rnek olarak seilmitir. Aratrma, niversitenin eitli payda gruplar ierisinde, bir yksekretim kurumunun varlk sebebi olarak kabul edilebilecek en nemli payda olan renciler zerinde yaplmtr. Anket sonularna gre, sz konusu vakf niversitesinin alglanan itibarn oluturan bileenlerin nem dereceleri belirlenmeye allm, iktisadi etkiyi temsil eden finansal performansn dier boyutlarla olan ilikisinin yapsal eitlik modeli yardmyla analizi gerekletirilerek makroekonomik adan beeri sermaye, ekonomik gelime, istihdam gibi alardan deerlendirmesi yaplmtr. Bu almayla, iktisat alannda kurumsal itibarla ilgili daha ok akademik almann yaplabileceini de grlmektedir.

Anahtar Kelimeler: Kurumsal tibar, Finansal Performans, Ekonomik Etki, Yksekretim, Yapsal Eitlik Modeli


Impact of Perception of Corporate Reputation in Higher Education on Financial Performance: The Case of a Foundation University
 
This study assesses the effects of the perception of corporate reputation in foundation universities on economic impact by using a specific foundation university as a case study. The study uses quantitative research method and data is collected through a questionnaire. In preparing the questionnaire, a six dimensional reputation scale which is widely accepted in the literature is used. In the study a specific foundation university which has reached a certain size is selected and students are recognized to be the most important stakeholders of an institution of higher education. The survey results are analyzed by using structural equation modeling and components that make up the perceived reputation of selected foundation university are put in order of importance. Financial performance that represents economic impact is analyzed with a macroeconomic point of view by examining its relationship with other dimensions. The concept of corporate reputation is shown to be important not only for businesses operating for profit, but also for non-profit economic institutions. As having a corporate reputation has macroeconomic benefits for human capital, economic development, employment and so on, the study also points to the importance of more academic research on corporate reputation in the context of economics.

Keywords: Corporate Reputation, Financial Performans, Economic Impact, Higher Education, Structural Equation Model


Detay

�ÇER�K